COMPANY PROFILE

COMPANY PROFILE

In 2010, Excellatyre was founded by Mr. William Cheah, after his 15 years’ services in Giti Tire Singapore as marketing consultant for ASEAN, William decided to build a company which should be able to provide a one-stop buying experience to the global buyers who need high quality tires at reasonable cost from Asia. Two other co-founders were on board. Seven years later, Mr.Luke Song Joined the company, brought his rich experience and resources on designing and manufacturing trailers, trucks and mini moke cars mainly from China.

Now Excella International Corporation (EIC) is a leading import and export company for various products made in Asia, specializes in designing, producing and exporting tires, trailer truck, electric mini moke car and spare parts etc.

By following the international trade practice, EIC adheres to the principle of honoring the contract, keeping to its promise, best services and mutual development. EIC understands how important the logistics is in the whole chain of trading, therefore, through its shipping partners, EIC also provides full solution of transportation on water, train and land by giving the most competitive rate.

Extraordinary, Innovative and Cooperative are our beliefs! We pay much attention to establish cooperative relations with the business partners. So why don’t you e-mail us with the products that you are interested in, and our sales representatives will be at your service.


  • 2020

    A newly designed Furies brand
    Every single piece of EIC products is strickly tested and quality guaranteed. A new brand means new opportunities, not only to EIC but aslo to our existing and potential customers. When your success is our success.

  • 2017

    Company expanded business into special vehicles
    Nothing is more exciting than deepening the cooperation with our loyal customers by providing tire-related vehicles. A brand new series was added into Excella product tree, including trailer truck, low-bed truck, tank truck, tractors, and electric mini moke cars etc. Excella Int'l Corp. now supplies more than just tires. 

  • 2013

    Ecoforce brand of bias and radial truck tire was born
    Before 2013,  Excellatyre focused on trading only by sending Asian budgest tires to the rest of the world, at the same time, bringing premium brands from USA and Europe to Asia. Till the company deicded to build it's own brand, Ecoforce.

  • 2010

    Excellatyre was founded
    When the company was founded, the founders shared the same corporate philosophy, that  quality always comes first. Back then tire 

Corporate Philosophy

Corporate Philosophy

Extraordinary, Innovative and Cooperative are our beliefs! We pay much attention to establish cooperative relations with the business partners. So why don’t you e-mail us with the products that you are interested in, and our sales representatives will be at your service.